Our client provides a platform for retail and fueling companies that delivers offers targeted to the specific users (this includes tracking and analysis of users’ behavior) and leverage mobile payments to improve consumer experience.
The project is a mobile commerce and digital marketing platform that supports the on-demand, convenience driven economy in the retail and fueling industries by enabling mobile payments and the delivery of targeted digital offers. The client’s cloud is an integration hub between payment providers and mobile applications from fueling industry. Various payment providers are gathered under one facade in that cloud. And this facade exposes payment services to mobile applications, allowing users to conveniently pay for fuel and other services on the road using mobile devices (without cash or payment cards at hand).
Customer utilizes Agile software development approach, which is a customized version of the industry best practices. Atlassian/Azure & other MS SaaS tools are used to create the collaborative development environment. The customer takes the responsibility for product management, work prioritization and planning.